Product thinking is a clichéd topic. What is product thinking? The author believes that product thinking is a kind of thinking mode that is problem-centered and productizes the process and results of solving problems. From this definition, two key pieces of information can be decomposed.
One: The problem is the center, that is, it is necessary to clarify who the user is, think about the problem faced by the user, and define the problem clearly;
Second: have the methods and ability to dissect problems, solve problems, and be able to propose solutions and commercialize the solutions. What is productization? It is to solve phone number list problems according to the routine of making products, and define, design and output the methods, technologies, capabilities and other elements used in solving problems according to the form of products.
Based on the above understanding, we can see that the core of product thinking is: integrating the way of making products into the process and results of defining problems, analyzing problems and solving problems, and completing three productizations: the productization of cognition, the process of productization and productization of results.
The productization of cognition is to understand things from the perspective of the problem. Defining the problem from the perspective of roles and scenarios can help people form a conceptual model of the product; the productization of the process has two meanings.
On the one hand, it refers to solving the problem according to the workflow of the product; on the other hand, it refers to the productization phone number list and packaging of the capabilities, methods and other elements used in the solution process; the productization of the result refers to the solution of the problem in the form of a product. Output, deliver value through a reasonable business model, and promote the iterative upgrade of products. This explains the core idea of the product thinking CPR model.