Short, UGC serves as proof that you’re a real, human company that cares about its customers enough to showcase ‘em. Below is a great example from Adidas. Presenting customer photos and brief testimonials, the messaging here is both effective and authentic. Your customers are arguably your best billboards and email is a fantastic place to highlight their successes. In terms of where your user-generated content comes from, consider sources such as social media or in-person events. If someone has written a testimonial or shouted out your brand, think about how you can weave those moments and stories throughout your marketing.
Anything you can do to put an actual person whatsapp database in your emails is a plus. Whether it’s a customer, employee or even yourself, brainstorm ways to put that human touch in your messages. Side note: make sure you get permission and acquire the rights to any customers images you use within your marketing! 4. TELL A STORY It might be cliche, but everyone loves a good story. The beauty of email is that it’s the prime channel to create a narrative to relate to your readers. Storytelling via marketing is all the rage right and again drives home the importance of authenticity.
Some storytelling ideas that work for just about any business or industry include: Customer or company success stories Inspiring or major company milestones A heartfelt message from your customers or CEO You don’t have to be a master storyteller or copywriter to convey a narrative to your audience, either. Below is an awesome and straightforward example from Charity Water. Storytelling emails don’t necessarily need to be a cornerstone of your marketing campaigns, but they’re definitely an avenue to make your marketing more relatable. 5. CENTER YOUR MESSAGES AROUND A PROBLEM OR PAIN POINT No matter who your customers are, we all have our struggles.