It may be easier for B2B brands to participate in the boycott, as they are generally less dependent on Facebook ads to begin with. For B2B, LinkedIn would be the obvious Industry Email List choice to transfer dollars, especially with the recently released targeting feature. Some of the above DTC tactics could be adapted to a B2B media plan. Other B2B platforms to Industry Email List evaluate would be podcast advertising, Twitter ads, Quora ads , sponsored content, and depending on your audience, you may want to test direct purchases with more technical platforms like StackOverflow.
Support the cause without boycotting Facebook ads If you'd like to help the cause, but aren't able to pause Facebook ads, here are some other things Industry Email List you can do: Improve the diversity pipeline in technology and digital media: It's Industry Email List hard for teams with diverse perspectives to stray into discriminatory territory in the first place. One easy way to do this is to support organizations that foster a diverse talent pool like COOP Careers, which helps Black, LatinX, and first-generation graduates launch careers in digital marketing and analytics.
Use this link to match your COOP Careers Industry Email List donation through my agency, Apiary Digital (up to $5,000 total). Hire a more diverse leadership and leadership team: Take action to address the changes that black and minority professionals are demanding, outlined in this letter from 600 & Rising. Donate to nonprofits that support critical initiatives. Industry Email List Consider cutting Facebook Ads spend slightly and donating the difference to a related cause. With tactical adjustments during the month of July, your brand can help support the movement. Thanks to Lillian Barclay, Apiary consultant, for her contribution to this article. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.