Whether it's a webinar, YouTube video, or Facebook live, no one likes videos that move around over and over again. advertisement Continue reading below To avoid getting your viewers bored with tears or losing them in just a few seconds, make sure your content has some organization. I stick to the 3-5 key issues and try not to exceed 45 minutes with the camera. Viewers tend to stick to the end because it's clear from the beginning what I'm talking about. Also, if you have a "pitch", you need to plan when to create it. This doesn't have to be unsold.
It could just be a lead magnet, but it ghost mannequin effect service provides the viewer with a teaser to keep them watching until they make an offer. For example, "Today we're talking about the three biggest mistakes SEO makes in content. You'll want to avoid these so that your content doesn't get blown up. At the end of this video, the best SEO content you've ever had. Share free resources on how to create! " advertisement Continue reading below 6. Prepare the "studio" If you're using Facebook Live for your business, you'll want to make it look professional (assuming it's "branded"). That doesn't necessarily mean luxury equipment, but you should dress for that occasion, have a rugged setup, and choose great lighting. Facebook live video screenshot Aim for a background with less visual distraction.
I like to shoot videos towards a window (natural light) with a simple background. advertisement Continue reading below This allows the viewer to focus on you rather than the confusion that may be occurring in the background. 7. Write an eye-catching title If you've created hype around your video, we're waiting for your followers to be notified when you move to live. You'll also want to attract viewers who may not have known about the event. This is where it comes to having an eye-catching title. Facebook often cuts off the end of the title, depending on whether the user is scrolling on the desktop or mobile. Therefore, I try to keep the title as concise as possible and clarify the topic in the first two to four words.