You're asking a question that you need an immediate answer to, so think about how to leverage that data in 2017. Say, for example, you wanted to know who the New York Giants are playing next week. In today's instant age, would you go to the Google app or browser and type in your query? Or would you go to Siri, Cortana, Amazon Echo, or Google to ask them? We would ask them. That's what we got used to. They'll respond with something like, "The New York Giants will play (insert team) on Sunday at 1 p.m.." It is convenient. Digital assistants will advance even further throughout 2017, redefining the way we search. Look for natural language queries in analytics. Configure your pages to answer specific, in-depth questions.
Use a conversational tone in your published content. Determine how users will formulate queries via voice search. Advertising hair masking service Continue reading below Search Engine Journal editor Kelsey Jones sat down with Microsoft Principal Training Manager Purna Virji at Pubcon to discuss voice search. Virji says marketers should take action on high-intent questions and leverage content marketing or FAQ pages to help optimize through particular voice searches. As we had to learn machine language queries, machines are now learning our language. By focusing on long-tail queries and natural language, you can leverage your voice search marketing campaign. The race for featured extracts Voice search will give more prominence to brands that get a snippet. I've written a detailed guide that gives advice on how to get a code snippet for a specific long-tail search query.
Featured snippets include branding, a link to the page where the answer is, and a quick answer box that offers the best answer to a question straight from the results. For all searches, the traffic potential is increased tenfold when you own a featured snippet, and voice search shows more potential. Advertising Continue reading below For voice searches, the digital assistant you use will reinforce your brand. For example, Google Now will tell you, "According to the search engine log…", which presents a unique branding opportunity in your search marketing campaign. Snippets are present in 43.3% of voice queries, compared to 40.6% of text queries, according to Jennifer Slegg of the SEM Post. It will be a race for featured snippets throughout the year as brands realize the potential to increase their traffic and conversions.