Ad placement This is the order in which your Latest Mailing Database appear on search engine results pages compared to other paid ads. The number "1" position means your ad is the first ad on the page, which means your ad will Latest Mailing Database first in the SERPs. Ad Rank Ad Rank determines your ad placement behind the scenes. This score is calculated from your bid amount, ad quality, clickthrough rate, and ad relevance.
Ad rotation When you have multiple ads in your Latest Mailing Database group, this setting will determine which ad should show. Your ads will rotate because only one ad can be shown in your account at a time. There are two Latest Mailing Database settings, optimized and infinite rotation. Google uses machine learning to automatically select the ad most likely to win the auction.
They use signals like keywords, search Latest Mailing Database , device, and location to optimize each ad. Rotating indefinitely will serve your ad evenly across all auctions. It is important to check this setting because you want to make sure Latest Mailing Database have the right balance between message testing and account performance. Ad scheduling A setting that allows you to set a custom time of day when you want your ad to appear and set a time of Latest Mailing Database when you want your ad to be more successful.