The services cost between 8 and 12 per meal (excluding delivery costs). What are the benefits of the services? When using the meal box services, the consumer no longer has to travel back and forth to the supermarket (which also saves costs). In addition, there is less food waste. After the pandemic, consumers will be more focused on their health and will want to avoid crowded places, such as the supermarket. Meal box services offer a solution here.
We expect consumer behavior to change due to the corona crisis. This is because there is a strong sense of convenience among consumers, and this is fulfilled by contactless delivery. The meal box services can take these wishes into account. Many other delivery services are already working on contactless payment and delivery. The trend towards job function email list contactless working is partly a result of the pandemic and its health consequences. What these services can also see as an opportunity is that many people lack cooking inspiration and lack the energy to look up and prepare recipes for them. The meal box services have noticed this gap in the market.
They fill it by sending easy-to-follow recipes with all the necessary ingredients. So there is no food waste, because ideally there are no ingredients that are not used. Also read: Stop competing on price, make your offer irresistible What was the typical consumer before corona? Before the pandemic, customers were mainly targeted who had no cooking inspiration and did not want to put in too much effort. In addition, they were also: parents who want to spend less time in the kitchen and more time with their family professionals who have long and busy days and don't want to spend too much time on the cooking process students who miss home-cooked meals, but are too busy studying and their social lives ( read more about these groups in this article ).