your page receives links from blogs, newspapers and e-commerces. This arrival of good quality links is what is called link building and makes up the off-page SEO strategy. As Domicilios.com is a good company, other pages are interested in it and write phone database how we are doing about its good management or the quality of its products. As a result, search engines interpret this as a vote of confidence from trusted websites, making indexing easier. SEM the quick complement of SEO Getting to where Domicilios.com and other pages are is difficult, even more so when limited to SEO,
which, being a natural growth technique, takes time to become visible. As SEO germinates, many companies decide to opt for SEM, which is the purchase of search engine ads . To give another example, imagine that Andrés Felipe is trying to promote his plumbing service on the internet. Andrés Felipe invested in SEO, but his website that is suitable for SEO is still not visible to the public he wants. So Andrés Felipe decides to bid on Google Ads , there he buys his text ad so that when someone searches for “plumbing services in Cartagena” they end up with his ad that includes his contact.
The SEM is a useful tool to begin to make yourself known and so that once you have established yourself as a brand, you can access a potential audience based on search behavior. This technique is used by a large number of companies in addition to Domicilios.com, such as Samsung, Decathlon, Women' secret or even Universities that try to attract future students. Social networks to segment the public If you just started your company, a free but very useful means is the use of social networks. Almost all companies already have their account on Facebook, Instagram,