Apr 13, 2022
In Fashion Forum
SEO positioning is like the foundation on which your entire digital strategy is based . If you have a well-ranked website for the main keywords in your industry, you will have a constant source of traffic that you can use as a basis for all kinds of online marketing strategies . On the other hand, if your brand is difficult to find on Google, it will be much more difficult to start. Ranking on the first page of search engines is more competitive than ever, as more and more brands have an established digital presence and are turning to SEO strategies . Also, the "tricks" that served to rank just a few years ago are no longer working as search algorithms are updated. So that you are up to date and succeed with your SEO strategy, today I want to share with you the 20 great keys to SEO on page and off page . I distribute it to you in 10 keys on page and 10 keys off page. Let's go there! Do you want to individual email list improve your SEO positioning and also your Inbound Marketing strategy ? Click here and download our free ebook SEO positioning the 20 keys to be the first 10 SEO keys on page 1) Work on your keyword strategy Yes, it is basic, but it never hurts to remember it: a good selection of keywords is an absolutely essential step for your SEO strategy to work. Keyword research is a long and complex process, but one worth spending as much time as it takes. Here are some of the key things to keep in mind: Keyword search volume . Competition level . Here, above all, we are interested in detecting "gaps" that have an interesting level of searches but that are not yet taken over by other brands. Seasonality . Some keywords will only interest us during a certain time of the year. Relevance of the term in the sector in general and for our brand in particular. Once the keywords have been decided, we will have to see how they fit with the entire architecture of our website. Ideally, each page is optimized for a single keyword or for several that are related to each other (synonyms).