Apr 11, 2022
In Fashion Forum
For one thing, more and more marketers have started investing in creating and promoting powerful content. In fact, content marketing is more important than ever: 88% of b2b content marketers believe that creating content encourages audiences to view their organization as a credible and trusted resource. Content marketing infographic 2020 source: pointvisible so let's take a look at the new trends and tactics you can take with you in 2020 to stand out in today's online landscape. Create epic and long content. You've probably heard the term "Epic content". It's so overused that the meaning is almost lost. But what is it exactly? Epic content refers to something impressive, highly engaging, and bound to company mailing list grab attention. And it's the best representation of long-form content. Articles that have long titles and contain more than 3,000 words perform better in all respects (traffic, backlinks and social shares). This may have to do with the great value they offer, compared to the bite-sized content. Let's see the main types and characteristics of epic content. Long reads: not all long reads are epic content, but every piece of epic content is long (minimum one thousand words and typically two to five thousand). Such articles are more likely to become popular among readers and bring you new leads. With your audience. Invest in original research. Research-backed pieces of content that contain exciting new data are not something you can find everywhere. In an age of interpretations and opinion pieces, the importance of incorporating accurate information into your content cannot be overstated. And the data you've gathered yourself is so much more powerful than someone's opinion because it's been tested and proven. Using proprietary data to create long-form content with graphics has been a successful strategy in 2019 for many brands, resulting in backlinks from thousands of high-authority posts. And it will become even more popular in 2020 when people turn to reliable and expert sources.